For race directors

Keep your registration system. Add PodiumBase around the race.

PodiumBase runs alongside whatever registration provider you use today. One event, activated with you by our team, adds a sponsor-ready gallery, athlete photo discovery, race-day check-in, organizer reporting, and athlete follow-up. Native registration is there when you want it, never required on day one.

Activate one event See how it works

Lakefront Relay 10K · gallerySponsor-ready

Road racers running together on a city course

Bib 2041Your sponsorLakefront Relay 10K

Trail runner climbing a wooded course during a race

Your sponsorLakefront Relay 10K

Triathletes running out of the swim during a race

Bib 883Your sponsorLakefront Relay 10K

CrossFit athlete lifting a barbell in competition

Your sponsorLakefront Relay 10K

Watermark on previews + free downloadsPurchased photos delivered clean

Your current registration provider keeps handling registration unless you choose otherwise.

Heard before

You do not have to change anything to try this.

“We already give photos away for free.”

You can keep giving photos away. PodiumBase adds the searchable gallery, sponsor placement, athlete follow-up, and event reporting around it. The gallery earns its place even when you never sell a photo.

“We already use another registration platform.”

Keep it. The event page, gallery, check-in, and reporting all work without moving registration. Native registration is optional, later, if the numbers convince you.

“We do not want to migrate before seeing results.”

You do not migrate anything. Activate one event and judge the results per event: gallery traffic, athlete matches, transactions, check-in throughput.

“We do not have time for another setup project.”

Activation is concierge. You give us the event details, we configure the page, gallery, sponsor treatment, and athlete path, and you review everything before launch.

The money argument

One race page. Three ways it pays.

Rail 01

Photo revenue

Athletes find themselves by bib search or selfie and buy the shots they want. Works with your existing photographers or ours.

Who paysAthletes buy per photo
Your share20% of every sale
If freeThe rail becomes sponsor value instead

Rail 02

Sponsor inventory

You sell sponsor packages; PodiumBase builds the inventory they buy. Shared previews and free downloads carry the sponsor mark with them.

Who paysSponsors pay you; you set package pricing
PlacementEvent page, gallery, photo watermarks
WatermarkOn previews + free downloads; purchased photos delivered clean
After activationA sponsor-ready package sheet you can sell from

Rail 03

Registration commerce

When you are ready: native checkout in the same cart as photos and merchandise. Optional; the other two rails do not depend on it.

Fee$1 + 5% per entry
Who paysRunner pays the platform fee, or you absorb it
IncludesCoupons, add-ons, donations, merch

Native registration$1 + 5% per entry

Choose whether the runner pays the platform fee or the organizer absorbs it. Stripe processing is shown separately. No listing fee.

Example: $35 entry$2.75 PodiumBase platform fee

Typical platforms: 6% + $1$3.10 on the same entry

How it works

One event, six steps.

You bring the event details. We do the configuration with you, and you review everything before launch.

Functional fitness athlete entering a competition floor

Choose one upcoming eventAny event on your calendar. One is enough to judge.
Keep your registration provider, or use oursExternal mode leaves registration exactly where it is.
Connect the detailsOrganizer, photographer, sponsors, event info.
Publish the race page and galleryYou review everything before it goes live.
Athletes find photos, register, or come backBib search and matching bring athletes to the gallery; the same page carries next year’s registration.
You see what happenedEvent activity, transactions, check-in results, financial reporting, per event.

Capabilities, by job

What it does for your jobs.

Job 01

Bring athletes back

Photo + bib searchSelfie discoveryPhoto-ready alertsEmail follow-upRunner Passport profilesOne-click re-registrationPages in 5 languages

Job 02

Run the event

RegistrationAdd-ons + donationsReportingCouponsMerchandise line itemsGroup/family cartProvider integrations

Job 03

Operate race day

Live race-day galleryQR check-inBib lookupPacket pickupCheck-in audit + CSVOnline-first QR check-in

Job 04

Grow event value

Sponsor watermarkingGallery placementsTiered sponsor packagesRace video clipsFinish-time analysisFinish-time overlaysPhotographer zonesResults importsPhotographer recruiting supportFinisher certificatesTiming data imports

Job 05

Stay in control

Free or paid galleriesRefundsTransfersFinancial reportingSelf-service editsDeferralsClone last year’s setupPhotographer coordination

Reassurance, not a versus fight

Who does what.

What you bring

Mostly in your inbox already

Event details: name, date, distances, location

Your registration provider, or a decision to use ours

Photographer or coverage preference

Sponsor assets, if you have sponsors

Bib or roster data when it exists

What stays as is

Your current provider

Stays the system you already use

Keeps handling registration in external mode

Nothing to replace for the first event

Your existing data stays where it is

What PodiumBase handles

Configured with you

Event page, gallery setup, sponsor treatment

Athlete discovery: bib search, selfie matching

Race-day check-in configuration

Reporting access and the launch review

Separate measurement of outbound registration clicks versus PodiumBase transactions, so you can see what the page drives to your provider

In external mode, your provider keeps handling registration and PodiumBase measures outbound registration intent. Native transaction revenue applies only when PodiumBase handles checkout.

The product, not the pitch

What you and your athletes actually see.

Organizer report · Lakefront Relay 10KSample data

Gallery visits4,218

Athletes matched to photos1,047

Photo transactions312

Outbound registration clicks288

Check-ins processed1,384

Illustrative figuresCSV export

Race-day check-inSample data

2041 · M. ReyesChecked in

883 · D. OkaforChecked in

1156 · S. LindqvistPacket pickup

402 · J. MarshNot arrived

Audit historyIllustrative roster

MatchedTrail run

Road race

Hyrox

Triathlon

CrossFit

Concierge activation

Start with one event.

We set the event up with you. Here is the whole project:

01Choose one event
02Provide event and organizer details
03Choose current-provider mode or native registration
04We configure gallery, sponsor treatment, and athlete path
05You review before launch
06You get the numbers after

You judge the results per event: gallery traffic, athlete matches, transactions, check-in throughput. After the event we walk the numbers with you, in one call.

One event is enough to judge

Activate one event.

Keep your current registration workflow. We configure the PodiumBase layer with you and review it before launch.

Activate one event See how it works

Questions

Asked by operators.

Do we need to change registration providers?

No. External mode leaves registration with your current provider. The event page, gallery, check-in, and reporting all work around it.

Can we give photos away for free?

Yes. Free galleries run on PodiumBase, with sponsor watermarking, finish-time overlays where results are available, and athlete search on top.

Can sponsors appear on the gallery or watermark?

Yes. We can apply sponsor watermarks to previews and free downloads, place the sponsor on the gallery and event page, and structure tiered packages during activation. Purchased photos are delivered clean.

Can athletes buy photos?

Yes. Athletes find their shots by bib search or selfie and buy the ones they want, and you earn 20% of every sale.

Can PodiumBase handle registration?

Yes, when you choose it. Native checkout runs at $1 + 5% per entry, with coupons, add-ons, donations, and merchandise in the same cart. You choose whether the runner pays the platform fee or you absorb it. It is optional.

What does setup require?

It is concierge. You provide event and organizer details; we configure the page, gallery, sponsor treatment, and athlete path; you review everything before launch.

Can I create my event without waiting for a response?

Yes. Submit the activation form, create or sign in to your organizer account, choose an organization, and open the new-event form. Our team can help with activation, but a response is not required before you start.

What does the first event cost?

No listing fee and no setup fee. We talk through the revenue model in the activation conversation.

What happens after the first event?

We review the numbers together: gallery traffic, athlete matches, transactions, check-in results. Then you expand, stay as is, or stop.

Still deciding? Activate one event and judge it on your own race.

Activate one event

Race director guide

Explore the part of the workflow that matters first.

Product featuresWhat can PodiumBase add around your current system?Open the feature guide →PricingWhat stays free, what is optional, and where do fees apply?Review pricing →How it worksWhat happens between submitting an event and going live?See the activation path →CoverageWho will shoot the race, and how are coverage zones assigned?Plan coverage →SponsorsHow can a sponsor fund a better athlete photo experience?See sponsor inventory →SeriesWhat should carry across every race in your calendar?Explore series setup →

Built for your event type

Triathlon→HYROX→Marathon→Trail & ultra→